Imagining the Agency of Tomorrow, Today

Are today's ad agencies really designed to meet the marketing and business challenges in a world of open innovation and fragmented media? Are we "fixed" in traditional paradigms of working that are counter-productive? Is it time to re-think our traditional ad agency structures?

SIT – Systematic Inventive Thinking went to Cannes Lions 2012, to ask marketers and creative minds about their vision of the Ad Agency of the Future.

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