New Product Development


The Results: What You Can Expect

We help you (and insist that you) set specific objectives for your NPD project so that your new products or services are actually launched in the market (and on-time). But even before this stage, and within the first 6 weeks of us working together, you will begin seeing results, including these three deliverables:

  1. A list (of several dozen) of those truly innovative ideas – not simply cheaper/smaller/faster ideas – that have passed preliminary market and feasibility filtering
  2. 4-8 prioritized concepts, which have been fully elaborated by the multifunctional team during the core workshop sessions, and which have been turned into proposals for development projects
  3. An action plan for implementing your new products or services

A competitor has not once surprised us in the past 8 years. Every new innovation introduced by a competitor since we first began using SIT was anticipated by us”

Paul Stiner, Managing Director, Kapro Industries

It's true that ideation sessions for new product development can be stimulating and motivating, especially when the group is on a roll, generating ideas one after the next, and the facilitator is making everyone feel excited about innovation. But is this all you want to get from a Product Pipeline Development program?

SIT offers a radically different - and highly effective - strategy for NPD. We begin with an analysis of your existing product or system. Then, we jointly apply the SIT thinking tools to create what we call virtual situations. These virtual situations may be novel variations on the existing product, or completely new – even breakthrough – concepts. We test these ideas by passing them through filters - a rigorous set of questions and analyses designed to separate the truly viable ideas from the merely interesting. In the case of NPD, only ideas that the team identifies as having high market potential and a very good chance of implementation pass to the next stage. Many of our NPD projects also have a module of customer participation during the ideation, so that you need not postpone pipeline decisions to a later time when it will be difficult to, once again, access the multifunctional team for those strategic decisions.

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