Transform your organization and your professional life through systematic, disciplined innovation.
Design Your Innovation Blueprint is a collaboration between Columbia University Business School and SIT – Systematic Inventive Thinking Ltd. which provides a stimulating environment where you will learn to plan, develop, and implement self-sustaining innovation for your organization.
In this executive education program, Columbia University’s faculty provide the latest research on creativity and innovation, while SIT brings its 20 years’ real world experience and interactive approach. Your participation in the program ensures that you will be on the cutting edge of the most current innovation theory and practice, bringing back to your organization best practices for what really works, alongside a customized innovation culture roll-out plan developed during the 3 days.
Partner & SVP Business Development
Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.
As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.
Yoni is a keynote speaker at conferences (ISPIM – International Society for Professional Innovation Managers; PSTC- Pressure Sensitive Tape Council; PDMA – Product Development and Management Association). He also guest lectures at business schools and is adjunct professor at Columbia University, New York, where he co-teaches the MBA course on “Advertising, Branding, and Creativity”.
Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity.
Gita V. Johar | Faculty Director
Meyer Feldberg Professor of Business in Marketing
Gita V. Johar is an influential scholar in the field of consumer psychology who has published several articles on consumer responses to marketing efforts. Her expertise in persuasion makes her uniquely qualified to lead a program on marketing and innovation, where the focus is on generating creative ideas as well as persuading consumers and colleagues to accept these ideas.
Johar has served as associate editor for such journals as the Journal of Marketing Research, the Journal of Consumer Research and the International Journal of Research in Marketing. She began a term as editor of the Journal of Consumer Research in July 2014. At Columbia, Gita teaches in the MBA, EMBA and PhD programs and has authored cases on consumer adoption of new products and on marketing and advertising planning.
Johar is the Meyer Feldberg Professor of Business at Columbia Business School and has been on the faculty since 1992. She received her PhD from the NYU Stern School of Business and her MBA from the Indian Institute of Management, Calcutta. Along with Professor Gita Johar, additional Columbia Business School faculty contribute to and teach in the program.
Prof. Jacob Goldenberg received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics. He is a visiting professor at the Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects.
Prof. Goldenberg has published in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature, Physics and Science. He is the new editor in chief of the International Journal of Research in Marketing, and an academic trustee in the MSI. In addition, he is an author of two books by Cambridge University Press. His scientific work has been covered in the New York Times, the Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired.
Philip H. Geier Jr., Professor of Marketing
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science and political psychology through the lens of behavioral economics and decision research.
Professor Kivetz’s research has won many prestigious awards, including multiple “Best Paper” awards, being a recipient of the New York Times annual “Best Idea” award, and being ranked as the third most prolific scholar in his field during 1982–2006. Professor Kivetz’s research has been covered by major print and broadcast media (e.g., ABC, The Atlantic, BBC, Bloomberg Businessweek, CNN, Chicago Tribune, FOX News, The New York Times, SmartMoney, Time, U.S. News & World Report, & WSJ).
Professor Kivetz’s teaching has won the Columbia Business School Dean’s Award for Innovation in the Curriculum. Some of the courses that Professor Kivetz has developed and taught include High-Technology Entrepreneurship, Marketing of Nation, and Bridging Behavioral Economics and Marketing Science.
Professor Kivetz has advised Fortune 500 companies, government agencies, and entrepreneurial ventures from a variety of industries. He has worked with organizations on strategy, decision-making, marketing, innovation, branding, customer behavior, incentive systems, marketing research, and intellectual property.
Professor Kivetz earned a Ph.D. in business and an M.A. in psychology from Stanford University and a B.A. in economics and psychology from Tel Aviv University
Glaubinger Professor of Business
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation (including idea generation, preference measurement, and the diffusion of innovation), social networks and behavioral economics. He teaches a course on Customer-Centric Innovation and the core marketing course, in the MBA and Executive MBA programs. He received his MS in Operations Research and PhD in Marketing from MIT.